Vivian monserrate cottE
Vivian Monserrate Cotte began her career in the public relations offices of Loehmann’s on Halsey Street in The Bronx, eventually landing at AC&R Public Relations on Madison Avenue. With a degree in English and a minor in multi-media journalism, she pursued a book and magazine publishing career working with publishers such as St. Martin’s Press, Random House Children’s Books, Car & Driver, Flying, and Latina magazine/Essence Communications. Venturing on to early internet start-up NiaOnline, presented Vivian the opportunity to work with women journalists and writers whom she had long admired. Launching Artea Creative has given her the flexibility to work with a variety of start-ups, including the opportunity to work with the Autism Coalition when they transitioned into Autism Speaks.
As the owner of Artea Creative, Vivian oversees all client projects and works individually with specific clients as a production editor, web designer, marketing manager, and social media consultant. Some clients include nonprofits, entrepreneurs, artists such as Doris Cordero and Valerie Deas, and authors such as Dahlma Llanos-Figueroa, Theresa Varela, Rosemary Rivera, Carmen Bardeguez-Brown, Stephanie Cotsirilos, and Sapphire.
As a nonprofit consultant, Vivian has been the Development Director for The COVE Media Arts & Literacy program, which teaches teens multi-media skills as part of their Alternatives to Violence projects, and eventually became one of their Board Members. Vivian was also on the advisory board of DREAM! (Dare to Revitalize Education thru Arts & Mediation) whose mission is to dismantle the school-to-prison pipeline. DREAM! provides training to New York City Department of Education teachers and students in restorative practices, peer mediation, and conflict resolution to change the culture of their schools to one of nonviolence. Vivian was also the consulting/Interim Director of Development & External Affairs at Harlem School of the Arts while their Board sought out a new president and instituted a new marketing, development, and external affairs team.
Originally, the concept behind Artea Creative was to create a collaborative of freelancers who had previously worked together; each having provided organizations with project management, editorial production services, web and graphic design services, advertising and promotions, brand development, social media coaching, gala fundraisers, as well as Spanish-language translations and bring these services to the "underdogs" the smaller companies, nonprofits, and entrepreneurs. Today our clients vary across the board and Vivian works directly with and executes most of the day-to-day projects for most clients.
A Bronxite since the age of three, Vivian is a strong believer in giving back to the community and the transformative impact of the arts and humanities. As a volunteer literacy mentor, she works with organizations that expose youths to the arts and works with non profits that help Bronx youth obtain their GEDs and prepare for and enter college.
"Vivian is an incredible force of knowledge in the social media universe. She has guided me in creating my brand, focusing on my strengths and passions as both an author and a spiritual consultant.
Vivian's keen awareness of my need to center on my creative projects dovetailed with her uncanny sense of timing, working behind the scenes, while also connecting me with the larger community. Her sense of humor, warmth, and professionalism has made it a joy to work with her."
— Theresa Varela, Author, Coney Island Siren