Vivian monserrate cottE
Vivian Monserrate Cotte began her career in the public relations offices of Loehmann’s on Halsey Street in The Bronx, eventually landing at AC&R Public Relations on Madison Avenue. With a degree in English and a minor in multi-media journalism, she pursued a book and magazine publishing career working with publishers such as St. Martin’s Press, Random House Children’s Books, Car & Driver, Flying, and Latina magazine/Essence Communications. Venturing on to early internet start-up NiaOnline, presented Vivian the opportunity to work with women journalists and writers whom she had long admired. Launching Artea Creative has given her the flexibility to work with a variety of start-ups, including the opportunity to work with the Autism Coalition when they transitioned into Autism Speaks.
As the owner of Artea Creative, Vivian oversees all client projects and works individually with specific clients as a production editor, web designer, marketing manager, and social media consultant. During the COVID-19 sheltering place, Vivian has continued to work with non profits, entrepreneurs, artists such as Doris Cordero and Valerie Deas, and authors such as Dahlma Llanos-Figueroa, Theresa Varela, Carmen Bardeguez-Brown, and Sapphire.
As a nonprofit consultant, Vivian has been the Development Director for The COVE Media Arts & Literacy program, which teaches teens multi-media skills as part of their Alternatives to Violence projects, and eventually became one of their Board Members. Vivian was also on the advisory board of DREAM! (Dare to Revitalize Education thru Arts & Mediation) whose mission is to dismantle the school-to-prison pipeline. DREAM! provides training to New York City Department of Education teachers and students in restorative practices, peer mediation, and conflict resolution in order to change the culture of their schools to one of nonviolence. Vivian was also brought on as consulting/Interim Director of Development & External Affairs at Harlem School of the Arts while their Board sought out a new president and instituted a new marketing, development, and external affairs team.
Originally, the concept behind Artea Creative was to create a collaborative of freelancers who had previously worked together; each having provided organizations with project management, editorial production services, web and graphic design services, advertising and promotions, brand development, social media coaching, gala fundraisers, as well as Spanish-language translations and bring these services to the "underdogs" the smaller companies, non profits, and entrepreneurs. Today our clients vary across the board and Vivian works directly with and excecutes most of the day to day projects for most clients.
A Bronxite since the age of three, Vivian is a strong believer in giving back to the community and the transformative impact of the arts and humanities and has spent her “days off’’ as a volunteer literacy mentor with organizations that expose youths to the arts. Vivian has also worked non profits to help South Bronx youth prepare for and enter college. Before the COVID-19 pandemic, Vivian could be found in a printmaking or a ceramists studio or behind her Nikon camera, exploring and photographing New York and other cities.